I find videos that illustrate the user experience to be very valuable and time efficient if I am interested in using using a service or if I am trying to understand a company from an investment perspective. MediaMath, Zimride, and foursquare provide nice examples of the power of video (click on the “learn more” button to see foursquare’s video).
Like other investors, SJF needs to look at metrics and other data to determine the attractiveness of an investment. But inevitably we have to make leaps of faith. Getting a good sense of the user experience is integral to determining whether to take those leaps of faith, and video demonstrations are a very helpful way to achieve a good initial understanding of the user experience.
