Congratulations to Bob Stern and all of the other team members at MedPage Today. The company has been acquired by Everyday Health, Inc., resulting in a successful outcome for all shareholders, including Bob, the investors, and a good number of employees.
MedPage gathers information from conferences, medical journals and others sources. It then quickly converts that content into news that is written with a medical sophisticated and brevity that is appreciated by busy doctors. News is distributed by the company’s website, mobile apps and emails. The MedPage organization draws on a unique combination of deep medical knowledge and news-room-like production capabilities. We think the staff are some of the best reporters and writers in the medical world, and that belief is supported by a number of industry awards that MedPage has received.
The MedPage story has many interesting elements, but let me highlight just a couple.
First, while MedPage is a sophisticated digital media company, some of its primary competitive advantage reminds me more of a bricks-and-mortar company than an Internet company. MedPage has put together a talented team and developed a well-oiled news machine that would be difficult for even well capitalized competitors to emulate. While many investors including me tend to focus on network effects, data assets, and other competitive advantages that are digitally oriented, MedPage built something defensible through superior processes and talented people. MedPage is a great reminder that competitive advantages for Internet company can be derived in a number of different ways.
Second, MedPage is a fantastic example of a capital-efficient company. MedPage required only $2.1 million of capital to become profitable and generate a very successful outcome for its founders and investors. The company’s decision a few years ago to not pursue more capital has paid off very well for its shareholders.
We wish Bob and the rest of the MedPage team well in this next chapter.



